While there are certain products or services that may be somewhat difficult to market for companies that produce or work with them, the realm of dairy usually isn’t among these. The world of dairy comes with such a wide range of well-known benefits that it can be pretty simple to market dairy products to consumers; all you have to do is choose the value-adds that most directly apply to your target markets and you’re off!

At Idaho Milk Products, our team is proud to offer high-quality dairy proteins and other dairy products for customers across several different categories, from active nutrition to weight management, healthcare nutrition and more. No matter where your company operates, there are simple and straightforward methods available for marketing the goodness of dairy ingredients and showcasing the benefits. Here are some simple concepts to consider promoting to your consumers.

Key Nutrients

First and foremost, dairy ingredient companies like ours produce products that are packed with key nutrients like protein, healthy fat, calcium, vitamin D and more that are essential to human health. These products can be used in a variety of ways to help improve the health and wellness of your target audience, whether they’re athletes looking for an edge in their training, mothers trying to provide healthy and delicious foods to their kids or elderly patients working to stave off osteoporosis. Promoting the health benefits of dairy is an excellent way to market your company’s products.

For instance, if your company operates in the active nutrition space and provides various dairy-based products for pre- and post-workout consumption, you could highlight the fact that dairy is an excellent source of protein, which is essential for repairing and rebuilding muscles after a strenuous workout. You could also point out that dairy-based beverages can help improve hydration levels, since they’re often packed with electrolytes like sodium and potassium.

On the other hand, if your target market is the healthcare industry, you might want to focus on the fact that dairy products can help improve bone health due to their high calcium and vitamin D content. You could also mention that dairy can help lower blood pressure and reduce the risk of heart disease.

Lesser-Known Nutrients

While many of your efforts in the above area will focus on well-known nutrients in dairy products such as calcium, vitamin D and protein, you can also choose to focus on some of the lesser-known nutrients that are often found in dairy as well. These include phosphorus, riboflavin, iodine and more.

Each of these nutrients plays an important role in human health, and by promoting them to your target market, you can help increase awareness of the benefits of your products while also differentiating your company from others in the industry. For example, if you focus on phosphorus, you could point out that it’s essential for healthy bones and teeth, and that it helps the body to better absorb calcium. If you choose to focus on riboflavin, you might mention that it helps to convert food into energy and supports the nervous system.

Digestive and Immune System Health

By promoting the fact that dairy can help improve digestive and immune system health, you can tap into a sizable market of consumers who are looking for ways to improve their overall health. For instance, if you focus on yogurt, you could point out that it’s an excellent source of probiotics, which can help to improve gut health. You could also mention that yogurt has been shown to bolster the immune system.

Dairy and Weight Loss

Another common concern among people today is weight loss, and dairy products can actually play a role in helping people to meet their weight management goals. You could point out that dairy products are an excellent source of protein, which can help to promote satiety and reduce hunger. You could also mention that dairy can help to regulate blood sugar levels, which can help to prevent cravings and overeating.

Eco-Friendly Dairy Manufacturing

Many businesses find value in marketing their processes and initiatives to clients, especially if those processes or initiatives are eco-friendly. Modern U.S, dairy manufacturing is actually a very eco-friendly process, and by promoting the fact that your company is engaged in eco-friendly dairy manufacturing, you can help to attract consumers who are looking for sustainable and environmentally responsible products. You could also mention that eco-friendly dairy manufacturing helps to preserve natural resources, reduce pollution and conserve energy.

The benefits of dairy are numerous, and by focusing on the value-adds that are most relevant to your target market, you can help increase awareness of the benefits of dairy-based products while also differentiating your company from others in the industry. For more on this, or to learn about any of our dairy products, speak to our team at Idaho Milk Products today.